Packaging is often the first handshake between a brand and a customer, and the work on this page highlights how strong design can turn that moment into a competitive edge. My approach focuses on creating packaging that stands out instantly on the shelf, communicates value with clarity, and supports a brand’s identity in a single glance. These projects show how thoughtful structure, typography, color, and storytelling come together to help products rise above the noise and earn attention in crowded retail spaces.