CREATIVE DIRECTOR • BRAND STRATEGIST
CREATIVE DIRECTOR
BRAND STRATEGIST
New connection
The Situation
NSLS had built credibility over decades. Ignite was new. It needed enough separation to feel fresh, enough connection to not feel risky.
The Find
Students and early professionals looking for leadership development weren't looking for a seminar. They were looking for traction. Something that moved.
The Work
Built the brand system from scratch. Visual identity with its own design language, distinct from NSLS but credibly adjacent. A website built to communicate value fast and convert. Social assets to drive early awareness. Tight brand guidelines holding the system together as the program scaled.
The Outcome
Ignite launched with clarity. Messaging connected across channels. The visual system held across platforms. It grew, not just survived the launch.