WelCel is a wellness-focused CBD company built around clean ingredients, trustworthy formulations, and a calm, elevated brand experience. In a crowded market full of look-alike products and vague claims, WelCel needed a brand that immediately set it apart. The challenge was creating a visual and strategic identity that felt premium, credible, and science-backed while still being warm and approachable. This portfolio shows the branding work that helped WelCel rise above the noise and present itself as a company consumers could trust.